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Journal
·
6
notes
Notes
from
my
work.
01
Checkout is the product
28 August 2026 · 4 min
Most stores spend their budget on the homepage and lose the money three clicks later.
02
Why your Shopify store is slow
14 July 2026 · 3 min
It is almost never the theme. It is the eleven apps nobody removed.
03
Custom theme or bought theme
2 June 2026 · 3 min
A bought theme is cheaper on day one and more expensive by month eight.
04
Cash on delivery breaks every platform
11 May 2026 · 4 min
Every platform is built for card payments. Almost nobody here pays by card.
05
Product pages that sell
24 March 2026 · 3 min
Your product description is not a spec sheet. It is the only salesperson in the room.
06
What a handover should include
9 February 2026 · 3 min
If you cannot change your own homepage banner, you do not own your website.